TikTok account effectiveness in companies in South Africa 2022

Published by
Natalie Cowling,
Nov 20, 2023
As of 2022, most South African companies relied on shares to measure the effectiveness of their TikTok accounts, as 50 percent of those voted for this method, far exceeding the other methods for success measurement. Click-through rate, the second most used method, was reported by 13 percent of the companies.

Measurement of TikTok accounts' effectiveness by companies in South Africa in 2022, by measurement method

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Release date

June 2022

Region

South Africa

Survey time period

2022

Supplementary notes

The original question was: "How are you measuring your social media effectiveness on TikTok?"

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