Website traffic of top creator brands worldwide 2022

Published by
Julia Faria,
Mar 20, 2024
Beauty brand Ipsy – the largest creator-owned brand worldwide by revenue (estimated annual revenue of half a billion U.S. dollars) – had a monthly traffic of 1.5 million visits to its website ipsy.com as of August 2022. Kylie Cosmetics, second in the revenue ranking, reported 2.5 million monthly visits.

Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits)

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Release date

August 2022

Region

Worldwide

Survey time period

August 2022

Special properties

largest brands by revenue

Supplementary notes

The source does not provide information on the period of data collection. The date provided is the publishing date.

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