Ad spend of top creator brands worldwide 2022

Published by
Julia Faria,
Mar 20, 2024
Ipsy – the largest creator-owned brand worldwide by revenue (estimated annual revenue of half a billion U.S. dollars) – spent roughly 112 thousand U.S. dollars on advertising monthly. Kylie Cosmetics, the second largest creator-owned brand, invested less than five thousand U.S. dollars in advertising per month.

Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars)

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Release date

August 2022

Region

Worldwide

Survey time period

August 2022

Special properties

largest brands by revenue

Supplementary notes

The source does not provide information on the period of data collection. The date provided is the publishing date.

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