Creator brands worldwide 2022, by industry
Among the leading 100 creator-owned brands worldwide, 40 were beauty brands, with Ipsy, DIBS, and Huda Beauty as notable examples. The fashion industry came in second, with brands such as Skims, Djerf Avenue, and Frankie's Bikinis. Apps rounded up the top three, with nine percent, and such brands as MadFit App, Alive, or MKFit.