Leading creator brands worldwide 2022, by revenue

Published by
Julia Faria,
Mar 20, 2024
Ipsy – a subscription service providing its customers with cosmetics samples founded by Michelle Phan in 2011 – was the leading creator-owned brand in 2022, with an estimated annual revenue of half a billion U.S. dollars. There are four more beauty brands in the top 10. Out of the remaining five, three are attire brands, one is a jewelry brand, and one is a "ghost kitchen" restaurant chain called MrBeast Burger.

Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars)

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Release date

August 2022

Region

Worldwide

Survey time period

August 2022

Supplementary notes

The source does not provide information on the period of data collection. The date provided is the publishing date.

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