Influencer marketing spending on Instagram in the United States was expected to amount to 1.95 billion U.S. dollars in 2023. YouTube came in second, projected to capture 986 million dollars of the influencer marketing spend, while TikTok surpassed Facebook in nabbing third place, with expenses amounting to 986.6 million.
Influencer marketing spending in the United States in 2023 and 2024, by platform
(in million U.S. dollars)
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Insider Intelligence, & eMarketer. (July 26, 2023). Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/
Insider Intelligence, und eMarketer. "Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars)." Chart. July 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/
Insider Intelligence, eMarketer. (2023). Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/
Insider Intelligence, and eMarketer. "Influencer Marketing Spending in The United States in 2023 and 2024, by Platform (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jul 2023, https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/
Insider Intelligence & eMarketer, Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars) Statista, https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/ (last visited November 21, 2024)
Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars) [Graph], Insider Intelligence, & eMarketer, July 26, 2023. [Online]. Available: https://www.statista.com/statistics/1340525/influencer-marketing-spending-by-platform-us/