Influencer marketing spending in the U.S. 2023-2024, by platform

Published by Statista Research Department, Dec 10, 2024
Influencer marketing spending on Instagram in the United States was expected to amount to 1.95 billion U.S. dollars in 2023. YouTube came in second, projected to capture 986 million dollars of the influencer marketing spend, while TikTok surpassed Facebook in nabbing third place, with expenses amounting to 986.6 million.

Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars)

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Release date

July 2023

Region

United States

Survey time period

as of July 2023

Special properties

forecasts / selected platforms

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Overview

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Budget & costs

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Doing business

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Market leaders

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Spotlight: TikTok influencer marketing

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Consumer perspective

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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