According to a 2022 survey, around 14 percent of consumers worldwide used direct-to-consumer (D2C) websites and apps to find inspiration, while 15 percent used them to search for products. The data suggests that D2C channels experience considerable consumer attrition during the purchasing stage, as a mere seven percent of visitors become customers by making a purchase.
Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type
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Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type
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The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- Latin America: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/
Wunderman Thompson Commerce. "Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type." Chart. August 1, 2022. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/
Wunderman Thompson Commerce. (2022). Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/
Wunderman Thompson Commerce. "Online Shoppers Use of Direct-to-consumer (D2c) Brand Sites and Apps Worldwide in 2022, by Type." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/
Wunderman Thompson Commerce, Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type Statista, https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/ (last visited April 01, 2025)
Online shoppers use of direct-to-consumer (D2C) brand sites and apps worldwide in 2022, by type [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1340406/d2c-e-commerce-usage-type-worldwide/
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