Herbal Essences brand profile in the United States 2023
How high is the brand awareness of Herbal Essences in the United States?
When it comes to hair care users, brand awareness of Herbal Essences is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Herbal Essences in the United States?
In total, 28 percent of U.S. hair care users say they like Herbal Essences. However, in actuality, among the 78 percent of U.S. respondents who know Herbal Essences, 36 percent of people like the brand.
What is the usage share of Herbal Essences in the United States?
All in all, 22 percent of hair care users in the United States use Herbal Essences. That means, of the 78 percent who know the brand, 28 percent use them.
How loyal are the users of Herbal Essences?
Around 16 percent of hair care users in the United States say they are likely to use Herbal Essences again. Set in relation to the 22 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around Herbal Essences in the United States?
In September 2023, about 19 percent of U.S. hair care users had heard about Herbal Essences in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 24 percent, meaning at the time of the survey there's little buzz around Herbal Essences in the United States.
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