Pantene brand profile in the United States 2023
How high is the brand awareness of Pantene in the United States?
When it comes to hair care users, brand awareness of Pantene is at 84 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pantene in the United States?
In total, 30 percent of U.S. hair care users say they like Pantene. However, in actuality, among the 84 percent of U.S. respondents who know Pantene, 36 percent of people like the brand.
What is the usage share of Pantene in the United States?
All in all, 25 percent of hair care users in the United States use Pantene. That means, of the 84 percent who know the brand, 30 percent use them.
How loyal are the users of Pantene?
Around 19 percent of hair care users in the United States say they are likely to use Pantene again. Set in relation to the 25 percent usage share of the brand, this means that 76 percent of their users show loyalty to the brand.
What's the buzz around Pantene in the United States?
In September 2023, about 21 percent of U.S. hair care users had heard about Pantene in the media, on social media, or in advertising over the past three months. Of the 84 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Pantene in the United States.
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