Garnier brand profile in the United States 2023
How high is the brand awareness of Garnier in the United States?
When it comes to hair care users, brand awareness of Garnier is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier in the United States?
In total, 25 percent of U.S. hair care users say they like Garnier. However, in actuality, among the 78 percent of U.S. respondents who know Garnier, 32 percent of people like the brand.
What is the usage share of Garnier in the United States?
All in all, 21 percent of hair care users in the United States use Garnier. That means, of the 78 percent who know the brand, 27 percent use them.
How loyal are the users of Garnier?
Around 15 percent of hair care users in the United States say they are likely to use Garnier again. Set in relation to the 21 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Garnier in the United States?
In September 2023, about 23 percent of U.S. hair care users had heard about Garnier in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Garnier in the United States.
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