Most common reasons to use connected TV in the UK 2022

Published by
Julia Stoll,
Nov 29, 2023
Accessing video content anytime was the most common reason for UK consumers to use connected TV according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022. A further 27 percent of respondents to the survey stated to be able to watch video content with family and friends, while 26 percent enjoyed a very qualitative user experience.

Most common reasons why consumers enjoy watching video content on connected TV in the United Kingdom as of March 2022

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Release date

September 2022

Region

United Kingdom

Survey time period

February 28 to March 3, 2022

Number of respondents

572 respondents

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

Original survey question: Why do you enjoy watching video content on connected TV?

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Statistics on " Video streaming in the United Kingdom "

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Other statistics that may interest you Video streaming in the United Kingdom

Overview

8

Subscription video-on-demand

6

Ad-supported streaming

5

Market leaders

8

Consumer behavior

7

Further related statistics

1

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Topics

Home video market in the United StatesOnline video usage in the United StatesVideo advertising and marketing in the U.S.Subscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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