When it comes to the most well-known dating services in the United Kingdom, Tinder leads the pack. The California-based online dating app is recognized by 83 percent of respondents in the UK, 12 percent more than the second placed Match. eHarmony (64%) comes third in this list, followed by Plenty of Fish (59%), and Bumble (58%).
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading dating services ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading dating services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/
Statista. "Leading dating services ranked by brand awareness in the United Kingdom in 2023." Chart. November 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/
Statista. (2023). Leading dating services ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/
Statista. "Leading Dating Services Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/
Statista, Leading dating services ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/ (last visited December 21, 2024)
Leading dating services ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1339807/most-well-known-dating-services-in-the-uk/
