In 2021, approximately 27 percent of global online shoppers purchased from social networks by clicking on social media posts and were likely to do so again. However, a quarter of digital buyers stated that they had not purchased products using this social commerce feature and were not planning on doing so in the future.
Share of global online buyers who purchased by clicking on social media posts in 2021
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Asociación Nacional de Avisadores (Chile). (March 23, 2022). Share of global online buyers who purchased by clicking on social media posts in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/
Asociación Nacional de Avisadores (Chile). "Share of global online buyers who purchased by clicking on social media posts in 2021." Chart. March 23, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/
Asociación Nacional de Avisadores (Chile). (2022). Share of global online buyers who purchased by clicking on social media posts in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/
Asociación Nacional de Avisadores (Chile). "Share of Global Online Buyers Who Purchased by Clicking on Social Media Posts in 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/
Asociación Nacional de Avisadores (Chile), Share of global online buyers who purchased by clicking on social media posts in 2021 Statista, https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/ (last visited January 08, 2025)
Share of global online buyers who purchased by clicking on social media posts in 2021 [Graph], Asociación Nacional de Avisadores (Chile), March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1339756/consumers-attitudes-about-shopping-via-social-media-posts-worldwide/
