In 2021, approximately half of millennial shoppers surveyed globally stated getting targeted with the best products on social media. Similarly, 46 percent of post-millennials held the same opinion, followed by 42 percent of Gen X respondents. Meanwhile, 30 percent of Boomers shared the same buying attitude about their experience.
Share of global buyers targeted with the best products on social media in 2021, by generational cohort
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Asociación Nacional de Avisadores (Chile). (March 23, 2022). Share of global buyers targeted with the best products on social media in 2021, by generational cohort [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/
Asociación Nacional de Avisadores (Chile). "Share of global buyers targeted with the best products on social media in 2021, by generational cohort." Chart. March 23, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/
Asociación Nacional de Avisadores (Chile). (2022). Share of global buyers targeted with the best products on social media in 2021, by generational cohort. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/
Asociación Nacional de Avisadores (Chile). "Share of Global Buyers Targeted with The Best Products on Social Media in 2021, by Generational Cohort." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/
Asociación Nacional de Avisadores (Chile), Share of global buyers targeted with the best products on social media in 2021, by generational cohort Statista, https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/ (last visited January 08, 2025)
Share of global buyers targeted with the best products on social media in 2021, by generational cohort [Graph], Asociación Nacional de Avisadores (Chile), March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1339713/buyers-best-targeted-on-social-media-generation/
