When it comes to the most well-known wearable brands in the UK, Samsung tops the list. The South Korean brand is recognized by 94 percent of respondents in the United Kingdom, just as much as the also first placed Apple. Sony comes third in this list, followed by Adidas and LG.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading wearable brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 17, 2023). Leading wearable brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/
Statista. "Leading wearable brands ranked by brand awareness in the United Kingdom in 2023." Chart. October 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/
Statista. (2023). Leading wearable brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/
Statista. "Leading Wearable Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/
Statista, Leading wearable brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/ (last visited December 30, 2024)
Leading wearable brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1339704/most-well-known-wearable-brands-in-the-uk/
