How high is the brand awareness of Sony in the UK? When it comes to wearables users, brand awareness of Sony is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sony in the UK? In total, 20% of UK wearables users say they like Sony. However, in actuality, among the 92% of UK respondents who know Sony, 22% of people like the brand.
What is the usage share of Sony in the UK? All in all, 10% of wearables users in the UK use Sony. That means, of the 92% who know the brand, 11% use them.
How loyal are the users of Sony? Around 7% of wearables users in the UK say they are likely to use Sony again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Sony in the UK? In August 2022, about 12% of UK wearables users had heard about Sony in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Sony in the UK.
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Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to wearables, which of the following brands do you like?
Brand usage: When it comes to wearables, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to wearables, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk
Statista. "Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk
Statista. (2022). Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk
Statista. "Sony Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Wearables Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk
Statista, Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022 Statista, https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk (last visited August 24, 2024)
Sony brand awareness, usage, popularity, loyalty, and buzz among wearables users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335551/sony-wearables-brand-profile-in-the-uk