Sony brand profile in the UK 2022
How high is the brand awareness of Sony in the UK?
When it comes to wearables users, brand awareness of Sony is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sony in the UK?
In total, 20% of UK wearables users say they like Sony. However, in actuality, among the 92% of UK respondents who know Sony, 22% of people like the brand.
What is the usage share of Sony in the UK?
All in all, 10% of wearables users in the UK use Sony. That means, of the 92% who know the brand, 11% use them.
How loyal are the users of Sony?
Around 7% of wearables users in the UK say they are likely to use Sony again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Sony in the UK?
In August 2022, about 12% of UK wearables users had heard about Sony in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Sony in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Sony is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sony in the UK?
In total, 20% of UK wearables users say they like Sony. However, in actuality, among the 92% of UK respondents who know Sony, 22% of people like the brand.
What is the usage share of Sony in the UK?
All in all, 10% of wearables users in the UK use Sony. That means, of the 92% who know the brand, 11% use them.
How loyal are the users of Sony?
Around 7% of wearables users in the UK say they are likely to use Sony again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Sony in the UK?
In August 2022, about 12% of UK wearables users had heard about Sony in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Sony in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
