Buyers considering social media shopping fun 2021, by generation

Published by
L. Yltävä,
Jun 19, 2023
In 2021, more than half (53 percent) of millennial shoppers surveyed found social media purchasing to be a fun experience. Furthermore, about 46 percent of post-millennials found social commerce enjoyable, compared to 40 percent of Gen Xers and 27 percent of Boomers.

Share of global online buyers considering social media shopping fun in 2021, by generational cohort

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Release date

March 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source does not specify the number of respondents.

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