In 2021, more than 40 percent of online shoppers worldwide used "buy" buttons on social media. In addition, approximately 30 percent of consumers surveyed reported clicking on purchasable posts or stories on social networks. Social shopping is booming across the globe. In 2022, social commerce sales reached 992 billion U.S. dollars, a figure forecast to keep rising in the coming years.
Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021
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Asociación Nacional de Avisadores (Chile). (March 23, 2022). Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/
Asociación Nacional de Avisadores (Chile). "Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021." Chart. March 23, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/
Asociación Nacional de Avisadores (Chile). (2022). Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/
Asociación Nacional de Avisadores (Chile). "Share of Global Online Buyers Who Use "Buy" Buttons and Clicking on Purchasable Posts and Stories on Social Media in 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/
Asociación Nacional de Avisadores (Chile), Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021 Statista, https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/ (last visited January 08, 2025)
Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021 [Graph], Asociación Nacional de Avisadores (Chile), March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1339662/social-media-direct-purchase-features-incidence/
