In 2022, Pinduoduo remained the most popular social commerce platform among Chinese consumers, with more than two-thirds using it. JD Pingou, launched by the e-commerce giant JD.com, ranked second in terms of prevalence among Chinese consumers.
Share of consumers who used social commerce in China in 2022, by platforms
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Usage rate
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iiMedia Research. (July 15, 2022). Share of consumers who used social commerce in China in 2022, by platforms [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/
iiMedia Research. "Share of consumers who used social commerce in China in 2022, by platforms." Chart. July 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/
iiMedia Research. (2022). Share of consumers who used social commerce in China in 2022, by platforms. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/
iiMedia Research. "Share of Consumers Who Used Social Commerce in China in 2022, by Platforms." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/
iiMedia Research, Share of consumers who used social commerce in China in 2022, by platforms Statista, https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/ (last visited July 22, 2024)
Share of consumers who used social commerce in China in 2022, by platforms [Graph], iiMedia Research, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/1339490/china-most-used-social-commerce-platforms/