Breakdown of GMV of leading live commerce platforms in China 2022, by platform

Published by
Xin Ou,
Feb 27, 2024
In 2022, Douyin accounted for around 47 percent of the total GMV of leading live commerce platforms in China. Alibaba's Taobao Live accounted for approximately 23 percent of the total GMV, dropping from nearly 38 percent in the year prior.

Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform

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Release date

April 2023

Region

China

Survey time period

2022

Supplementary notes

Leading livestreaming platforms included Taobao Live, Douyin, and Kuaishou.

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Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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