In 2022, Douyin accounted for around 47 percent of the total GMV of leading live commerce platforms in China. Alibaba's Taobao Live accounted for approximately 23 percent of the total GMV, dropping from nearly 38 percent in the year prior.
Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform
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Syntun. (April 6, 2023). Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. "Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform." Chart. April 6, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. (2023). Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. "Distribution of Leading Livestreaming E-commerce Platforms' Gross Merchandise in China in 2022, by Platform." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun, Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform Statista, https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/ (last visited January 05, 2025)
Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform [Graph], Syntun, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
