In 2022, Douyin accounted for around 47 percent of the total GMV of leading live commerce platforms in China. Alibaba's Taobao Live accounted for approximately 23 percent of the total GMV, dropping from nearly 38 percent in the year prior.
Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform
Characteristic
Share of total GMV
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Syntun. (April 6, 2023). Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. "Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform." Chart. April 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. (2023). Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun. "Distribution of Leading Livestreaming E-commerce Platforms' Gross Merchandise in China in 2022, by Platform." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/
Syntun, Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform Statista, https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/ (last visited July 22, 2024)
Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform [Graph], Syntun, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1339406/china-market-share-of-leading-live-commerce-platforms/