According to a study, roughly 85 percent of Thai consumers intended to spend more through social commerce in the future. Among the surveyed countries, Thailand also had the highest amount of social buyers in 2022. Moreover, the United Kingdom (UK) had the worst social commerce engagement. Only 23 percent of online shoppers from the United Kingdom planned to spend more on purchases via social platforms. Germany and France followed closely with 24 percent of consumers.
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. "Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022." Chart. August 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. (2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. "Countries with The Highest and Lowest Percentage of Consumers Intending to Shop More through Social Commerce in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce, Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 Statista, https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/ (last visited December 22, 2024)
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/
