During a 2022 survey carried out among members of Generation Z in the United States, 74 percent of responding women and 66 percent of responding men stated that offers or promotions posted on social media channels created a positive brand perception. According to 39 percent of men and 38 percent of women, memes and jokes posted by brands achieved that purpose, too.
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender
Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. "Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender." Chart. September 27, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. (2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. "Social Media Activities Creating a Positive Brand Perception According to Generation Z Consumers in The United States as of June 2022, by Gender." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana, Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender Statista, https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/ (last visited October 02, 2024)
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/