Millennials: social media activities creating a positive brand perception U.S. 2022

Published by Statista Research Department, Dec 10, 2024
During a 2022 survey in the United States, 76 percent of responding millennial consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to 34 percent of respondents, memes and jokes posted by brands achieved that purpose, too.

Social media activities creating a positive brand perception according to millennial consumers in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?"
The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations.
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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