During a 2022 survey in the United States, 66 percent of responding Generation Z consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to 39 percent of respondents, memes and jokes posted by brands achieved that purpose, too.
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022
Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/
Latana. "Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/
Latana. (2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/
Latana. "Social Media Activities Creating a Positive Brand Perception According to Generation Z Consumers in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/
Latana, Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/ (last visited December 22, 2024)
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1339021/gen-z-social-media-activities-positive-brand-perception-usa/
