Leading disruptors of SEO performance worldwide 2023

Published by Statista Research Department, May 16, 2024
During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, 21 percent of respondents stated that generative AI (gen AI) was one of the main disruptors of SEO performance. Expertise, Experience, Authoritativeness & Trustworthiness (E-E-A-T) and trusted sources ranked second, named by 13.5 percent of respondents.

Leading disruptors of search engine optimization (SEO) performance worldwide as of August 2023

CharacteristicShare of respondents
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 13 (14 entries in total)
Statistic: Leading disruptors of search engine optimization (SEO) performance worldwide as of August 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2023

Region

Worldwide

Survey time period

as of August 2023

Number of respondents

3,890*

Special properties

among SEO professionals

Supplementary notes

* The source states that half of the respondents were from the United States.
The source does not provide the date of the survey. The date provided is the publication date.

The source does not specify the type of the survey.

Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Search advertising in the United States "

Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Metrics

6

Marketer perspectives

5

Consumer attitudes

8

Further Content: You might find this interesting as well

Topics

State of SEO strategies in FranceGoogleOnline advertising metricsOnline search market worldwideSearch advertising in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.