In 2022, approximately 48.7 percent of social network users in the United States were estimated to be using social media platforms to make purchases. According to forecasts, this figure will grow further in the coming years, rising to nearly 52 percent by 2025.
Social buyers as share of total social network users in the United States from 2019 to 2025
* Data from 2022 onwards are forecasts.
** Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
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eMarketer (@eMarketer). (September 22, 2022). Social buyers as share of total social network users in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en
eMarketer (@eMarketer). "Social buyers as share of total social network users in the United States from 2019 to 2025." Chart. September 22, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en
eMarketer (@eMarketer). (2022). Social buyers as share of total social network users in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en
eMarketer (@eMarketer). "Social Buyers as Share of Total Social Network Users in The United States from 2019 to 2025." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en
eMarketer (@eMarketer), Social buyers as share of total social network users in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en (last visited November 22, 2024)
Social buyers as share of total social network users in the United States from 2019 to 2025 [Graph], eMarketer (@eMarketer), September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1338544/us-social-commerce-share-of-users/?locale=en
