Meal kits purchase frequency South Korea 2023, by household income

Published by
Nina Jobst,
Dec 4, 2024

According to a survey among South Korean grocery shoppers in 2023, almost 50 percent of respondents who have a household income of less than two million South Korean won stated that they do not buy meal kits at all. This share was significantly higher than those of the other income groups. Meal kits, also called recipe boxes, provide the consumer with not only a recipe to cook a certain dish but also premeasured ingredients, which can be used according to the desired number of portions.

Frequency of purchasing meal kits in South Korea in 2023, by household income

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Release date

December 2023

Region

South Korea

Survey time period

2023

Number of respondents

2,000*

Age group

19-74 years

Special properties

people who purchased convenient cooking sets

Method of interview

Face-to-face interview

Supplementary notes

* Out of 2,000 total respondents in this survey those who bought meal kits before.

1,000 South Korean won equals 0.71 U.S. dollars or 0.68 euros as of December 2024.

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