According to a survey among South Korean grocery shoppers in 2022, almost 58 percent of respondents who have a household income of less than two million South Korean won stated that they do not buy meal kits at all. This share was significantly higher than those of the other income groups. Meal kits, also called recipe boxes, provide the consumer with not only a recipe to cook a certain dish but also premeasured ingredients, which can be used according to the desired number of portions.
Frequency of purchasing meal kits in South Korea in 2022, by household income
Characteristic
Under 2 million KRW
2-4 million KRW
4-6 million KRW
6 million KRW or more
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KREI. (March 30, 2023). Frequency of purchasing meal kits in South Korea in 2022, by household income [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/
KREI. "Frequency of purchasing meal kits in South Korea in 2022, by household income." Chart. March 30, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/
KREI. (2023). Frequency of purchasing meal kits in South Korea in 2022, by household income. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/
KREI. "Frequency of Purchasing Meal Kits in South Korea in 2022, by Household Income." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/
KREI, Frequency of purchasing meal kits in South Korea in 2022, by household income Statista, https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/ (last visited August 24, 2024)
Frequency of purchasing meal kits in South Korea in 2022, by household income [Graph], KREI, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1338345/south-korea-meal-kits-purchase-frequency-by-household-income/