Monthly traffic to sephora.com 2024-2025
In January 2025, around 35 million website users visited sephora.com. This represents a decrease of more than 16 million visits compared to November 2024.
Millennial women drive traffic to sephora.com
Sephora has become the go-to place for many makeup lovers to get their next beauty purchase. Originally founded in France, Sephora now operates in all corners of the globe. The biggest market for Sephora, the United States, has hundreds of brand retail stores and its online store, sephora.com. When looking at who favors this popular French online beauty store in the U.S., it is mostly used among consumers aged 25 to 34, who are responsible for around 36 percent of all website visits. The age group 35 to 44 ranked second at 18 percent, followed by the age group 18 to 24 years old at 17 percent. The majority of visitors to sephora.com are female, representing four-fifths of all visits.
Sephora vs. Ulta
Over the past few years, the online beauty and personal care market has experienced a boom, fueled by content creators urging viewers to get the latest product drops, and consumers expanding their beauty routine. Sephora leads this massive industry worldwide in terms of being the top e-commerce store specializing in beauty care. In 2023, sephora.com generated roughly 3.3 billion U.S. dollars in e-commerce net sales, of which around 2.8 billion came from the United States. The U.S.'s own ulta.com ranked second, with online sales of approximately two billion dollars. Although competition remains tough, Sephora holds a significant advantage due to its global presence, whereas Ulta solely operates within the U.S. borders.
