Sephora.com is the online shop with the highest net sales in the beauty e-commerce market in the United States, with a revenue of 2.7 billion U.S. dollars generated in the country in 2023. Ulta.com followed, with 2.1 billion dollars. Third place is taken by bathandbodyworks.com, with 1.4 billion dollars.
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May 2024
United States
2023
The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or perfumes.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Market overview
Sales
Prices and expenditure
Purchasing behavior
Consumer preferences
Channels and retailers
Online behavior
Further related statistics
