In 2022, a survey conducted in selected African countries about beauty standards found that the majority of women in almost all the countries deemed beauty important. Nigeria had the highest rate of agreement with the given statements, as 74 percent of women felt that looking good was important, and they spent time and money investing in looking good.
Share of women who prioritize beauty in Africa in 2022, by country
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Survey questions: Beauty Priority Score: Average percentage of respondents in agreement across the 6 statements. To what extent do you agree or disagree with the following statements? “It is important to me to look good in public“ / “I spend a lot of time to look good” / “A good hairstyle can empower a woman” / “I spend a lot of money to look good” / “I enjoy trying new beauty products” / “I have a regular daily skincare routine”.
Minimum base size of 30 people per county required to show data.
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Sagaci Research. (October 6, 2022). Share of women who prioritize beauty in Africa in 2022, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/
Sagaci Research. "Share of women who prioritize beauty in Africa in 2022, by country." Chart. October 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/
Sagaci Research. (2022). Share of women who prioritize beauty in Africa in 2022, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/
Sagaci Research. "Share of Women Who Prioritize Beauty in Africa in 2022, by Country." Statista, Statista Inc., 6 Oct 2022, https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/
Sagaci Research, Share of women who prioritize beauty in Africa in 2022, by country Statista, https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/ (last visited July 22, 2024)
Share of women who prioritize beauty in Africa in 2022, by country [Graph], Sagaci Research, October 6, 2022. [Online]. Available: https://www.statista.com/statistics/1337599/share-of-women-who-prioritize-beauty-in-africa-by-country/
