During a 2023 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, 50 percent of respondents stated that they expected their marketing spending to remain the same in 2024 as it was in 2023, while 18 percent expected the expenditure would increase. However, roughly a third of respondents said they expected a marketing budget cut.
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AudienceXpress. (November 13, 2023). Change in marketing spending in EU-5 in 2024 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1337190/marketing-spending-change-eu/
AudienceXpress. "Change in marketing spending in EU-5 in 2024." Chart. November 13, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1337190/marketing-spending-change-eu/
AudienceXpress. (2023). Change in marketing spending in EU-5 in 2024. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1337190/marketing-spending-change-eu/
AudienceXpress. "Change in Marketing Spending in Eu-5 in 2024." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1337190/marketing-spending-change-eu/
AudienceXpress, Change in marketing spending in EU-5 in 2024 Statista, https://www.statista.com/statistics/1337190/marketing-spending-change-eu/ (last visited November 20, 2024)
Change in marketing spending in EU-5 in 2024 [Graph], AudienceXpress, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1337190/marketing-spending-change-eu/
