According to the results of a recent survey conducted in the United States, around 47 percent of respondents who recently bought skincare stated that they would stay loyal to the same brand as the most recent product they bought. Only three percent of participants said that they would mainly purchase other brands.
Brand loyalty among skincare shoppers in the United States in 2022
Characteristic
Share of respondents
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shoppers who purchased skin care in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
The question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?".
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Provoke Insights. (September 13, 2022). Brand loyalty among skincare shoppers in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/
Provoke Insights. "Brand loyalty among skincare shoppers in the United States in 2022." Chart. September 13, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/
Provoke Insights. (2022). Brand loyalty among skincare shoppers in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/
Provoke Insights. "Brand Loyalty among Skincare Shoppers in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/
Provoke Insights, Brand loyalty among skincare shoppers in the United States in 2022 Statista, https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/ (last visited July 22, 2024)
Brand loyalty among skincare shoppers in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334343/brand-loyalty-among-skincare-shoppers-in-the-us/