A 2021 survey found that a third of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for 29 percent of social commerce spending.
Distribution of social commerce spending worldwide in 2025, by generation
Characteristic
Spending share
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (January 4, 2022). Distribution of social commerce spending worldwide in 2025, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/
Accenture. "Distribution of social commerce spending worldwide in 2025, by generation." Chart. January 4, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/
Accenture. (2022). Distribution of social commerce spending worldwide in 2025, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/
Accenture. "Distribution of Social Commerce Spending Worldwide in 2025, by Generation." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/
Accenture, Distribution of social commerce spending worldwide in 2025, by generation Statista, https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/ (last visited July 22, 2024)
Distribution of social commerce spending worldwide in 2025, by generation [Graph], Accenture, January 4, 2022. [Online]. Available: https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/