Instagram usage in Western Europe 2019-2024
In 2020, it was estimated that there will be around 149.7 million users of Meta's Instagram in Western Europe by 2024, accounting for 41.5 percent of the population in this region. Between 2019 and 2020, Instagram saw a large increase in the share of users in Western Europe, from 32.9 percent to 38.1 percent. Although the platform will continue to gain new users, growth is predicted to slow down in the coming years.
