Instagram ranked as the most-used influencer marketing platform used among marketers in the United States in 2021. Nearly 68 percent of marketers adopted Instagram for influencer campaigns. Facebook followed, being used by 52 percent of marketers as an influencer marketing platform, while TikTok came in third with 42 percent. TikTok surpassed YouTube as an influencer marketing platform in 2021 and was expected to rise further over the years - going from 36 percent of marketers using it in 2020 to 54.9 percent in 2025.
Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025
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Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025
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Hootsuite. (September 14, 2022). Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023
Hootsuite. "Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025." Chart. September 14, 2022. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023
Hootsuite. (2022). Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023
Hootsuite. "Leading Platforms Used by Marketers for Influencer Marketing in The United States from 2020 to 2025." Statista, Statista Inc., 14 Sep 2022, https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023
Hootsuite, Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025 Statista, https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023 (last visited April 02, 2025)
Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025 [Graph], Hootsuite, September 14, 2022. [Online]. Available: https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/?hubs_content=blog.hubspot.com%252Fmarketing%252Fauthor%252Ferin-rodrigue&hubs_content-cta=31%2520Influencer%2520Marketing%2520Stats%2520to%2520Know%2520in%25202023
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