According to a survey in 2021 among Chinese cross-border e-commerce companies, around 43 percent of respondents said they bid on platforms to generate more traffic. Social media marketing was also a common strategy adapting by Chinese cross-border e-sellers.
Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021
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Share of surveyed companies
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CBNData. (October 19, 2021). Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/
CBNData. "Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021." Chart. October 19, 2021. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/
CBNData. (2021). Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/
CBNData. "Leading Marketing Strategies Used by Chinese Cross-border E-commerce Companies in 2021." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/
CBNData, Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021 Statista, https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/ (last visited July 28, 2024)
Leading marketing strategies used by Chinese cross-border e-commerce companies in 2021 [Graph], CBNData, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1333340/china-marketing-strategies-used-by-cross-border-ecommerce-companies/