Share of D2C market size India FY 2022, by channel

Published by A. Minhas, Nov 9, 2024
The direct-to-consumer market, known as the D2C market had a size of about 12 billion U.S. dollars in India in the financial year 2022. The majority of this market of about 64 percent consisted of the marketplace sector in the country that year.

Share of direct-to-consumer market size in India during financial year 2022, by channel

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Sources

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Release date

June 2022

Region

India

Survey time period

FY 2022

Supplementary notes

Various sources: Confederation of Indian Industry, Indian brand equity foundation, Praxis Global Alliance.

India's financial year begins in April and ends in March. For example, FY 2022 started in April 2021 and ended in March 2022.

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D2C e-commerceE-commerce worldwideB2B e-commerce in the United StatesImpact of inflation on e-commerceD2C market in India
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