During a 2021 survey carried out among consumer businesses in the United States, it was found that digitally native brands/companies linked 51 percent of their sales to customers with loyalty IDs. For brick-and-mortar businesses, such as grocery or apparel, the share stood at 44 percent.
Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type
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McKinsey & Company. (November 12, 2021). Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/
McKinsey & Company. "Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type." Chart. November 12, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/
McKinsey & Company. (2021). Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/
McKinsey & Company. "Share of Sales Linked to Customers with Loyalty Id among Consumer Businesses in The United States as of February 2021, by Company Type." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/
McKinsey & Company, Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type Statista, https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/ (last visited October 02, 2024)
Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type [Graph], McKinsey & Company, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1332347/sales-share-loyalty-usa/