Advertising spending on TV in Taiwan 2014-2023

Published by
Lai Lin Thomala,
Aug 5, 2024

In 2023, the advertising expenditure on TV in Taiwan amounted to 17.82 billion New Taiwan dollars, slightly down from 18.78 billion New Taiwan dollars from the previous year. This was the first increase after seven years of decreasing ad spending on TV.

Advertising expenditure on TV in Taiwan from 2014 to 2023 (in billion New Taiwan dollars)

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Release date

July 2024

Region

Taiwan

Survey time period

2014 to 2023

Supplementary notes

One New Taiwan dollar equals about 0.031 U.S. dollars and 0.028 euros (as of August 2024).

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