In 2023, the total advertising spending in Taiwan reached over 86 billion New Taiwan dollars, and 70.5 percent of that amount was spent on digital media. Over the past ten years, advertising spending on traditional media decreased continuously and was surpassed by digital media in 2018.
Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium
Figures were sourced and calculated from over 70 TV channels, around 60 newspapers, about 75 magazines, at least 12 radio channels and at least 9 outdoor advertising companies.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), und Google Drive. "Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium." Chart. July 22, 2024. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), Google Drive. (2024). Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), and Google Drive. "Breakdown of Advertising Spending in Taiwan from 2014 to 2023, by Medium." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan) & Google Drive, Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium Statista, https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/ (last visited November 05, 2024)
Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
