Total advertising expenditure in Taiwan 2014-2023

Published by
Lai Lin Thomala,
Aug 5, 2024

In 2023, total advertising expenditure in Taiwan amounted to about 86.7 billion New Taiwan dollars, a majority of which were from digital channels. Ad revenue share from cable TV shrunk by half between 2013 and 2023.

Total advertising spending in Taiwan from 2014 to 2023 (in billion New Taiwan dollars)

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Release date

July 2024

Region

Taiwan

Survey time period

2014 to 2023

Supplementary notes

One New Taiwan dollar equals about 0.031 U.S. dollars and 0.028 euros (as of August 2024).

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