Top revenue sources for online creators in Canada and the U.S. 2021

Published by Statista Research Department, Dec 10, 2024
During a 2022 survey carried out among online content creators from the United States and Canada, over two-thirds of respondents stated that brand deals were their highest earning revenue source. Other important sources were ad share revenue, affiliate link, and tips from fans. Roughly five percent of respondents said they had started their own brand and drew revenue from selling their products.

Leading revenue sources of creators in Canada and the United States as of February 2022

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Release date

July 2022

Region

Canada, United States

Survey time period

January and February 2022

Number of respondents

481 respondents

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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