In 2023, advertising expenditure on digital media in Taiwan reached 70.5 percent of total ad spending. Over the past ten years, advertising spending on traditional media decreased continuously and was surpassed by digital media in 2018.
Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital
Figures for other media were sourced and calculated from over 70 TV channels, over 58 newspapers, over 76 magazines, around 14 radio channels and at least 9 outdoor advertising companies.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), und Google Drive. "Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital." Chart. July 22, 2024. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), Google Drive. (2024). Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), and Google Drive. "Distribution of Advertising Expenditure in Taiwan from 2014 to 2023, by Digital and Non-digital." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan) & Google Drive, Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital Statista, https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/ (last visited January 04, 2025)
Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
