In 2021, advertising expenditure on digital media in Taiwan reached 67.4 percent of total ad spending, increasing by over two percentage points from the previous year. Over the past ten years, advertising spending on traditional media decreased continuously and was surpassed by digital media in 2018.
Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital
Characteristic
Digital media
Other media
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Figures for other media were sourced and calculated from 70 TV channels, 66 newspapers, 77 magazines, 12 radio channels and 23 outdoor advertising companies.
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DMA (Taiwan). (June 22, 2022). Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan). "Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital." Chart. June 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan). (2022). Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan). "Distribution of Advertising Expenditure in Taiwan from 2011 to 2021, by Digital and Non-digital." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital Statista, https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/ (last visited July 22, 2024)
Distribution of advertising expenditure in Taiwan from 2011 to 2021, by digital and non-digital [Graph], DMA (Taiwan), June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
