According to a 2022 survey, the female Gen Z population in the U.S. primarily prefer to buy their clothes online, unlike their male counterparts. However, the split between channels was very even in several categories. Leisure wear and night-out attire were the two clothing categories which respondents primarily bought online.
Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category
Respondents were asked whether they primarily bought each category online or in-store.
Gender and ethnicity of the sample are representative of the U.S. population. The source states there is a four percent margin of error.
Survey details are for the entire sample size, not just Gen Z.
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Knit. (January 31, 2022). Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/
Knit. "Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category." Chart. January 31, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/
Knit. (2022). Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/
Knit. "Preferred Apparel Shopping Channel of Generation Z Women in The United States in 2022, by Category." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/
Knit, Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category Statista, https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/ (last visited November 22, 2024)
Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category [Graph], Knit, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1331140/gen-z-female-apparel-shopping-location-category/
