For the majority of clothing categories, the male Gen Z population in the U.S. primarily prefers to buy their clothes online, according to a 2022 survey. The only exceptions to this were the businesswear categories. Leisure wear was the clothing category most commonly bought online, with over 70 percent of respondents primarily using this channel.
Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category
Respondents were asked whether they primarily bought each category online or in-store.
Gender and ethnicity of the sample are representative of the U.S. population. The source states there is a four percent margin of error.
Survey details are for the entire sample size, not just Gen Z.
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Knit. (January 31, 2022). Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/
Knit. "Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category." Chart. January 31, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/
Knit. (2022). Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/
Knit. "Preferred Apparel Shopping Channel of Generation Z Men in The United States in 2022, by Category." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/
Knit, Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category Statista, https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/ (last visited November 22, 2024)
Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category [Graph], Knit, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1331111/gen-z-male-apparel-shopping-location-category/
