Netflix user share among OTT service users South Korea 2021, by generation

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted in South Korea in 2021, around 13.4 percent of Millennials that used Over-the-top (OTT) services were using Netflix. Only 2.1 percent of Baby Boomers answered the same way. According to the source, Millennials were using Subscription-Video-on-Demand (SVoD) services more compared to other generations.

Share of Netflix users among OTT service users in South Korea in 2021, by generation

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Release date

April 2022

Region

South Korea

Survey time period

2021

Number of respondents

8,038 respondents

Age group

9-65 years

Method of interview

Face-to-face interview

Supplementary notes

The generations were defined as follows:

Baby Boomer: 55 to 65 years old;
Generation X: 39 to 54 years old;
Millennials: 25 to 38 years old;
Generation Z: 9 to 24 years old.

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