Martech spending in the U.S. 2020-2024

Published by Statista Research Department, Mar 20, 2024
Marketing technology spending in the United States was forecast to amount to 21.14 billion U.S. dollars in 2022, marking a 14.3 percent increase from the previous year. Spending was expected to increase further over the following two years, reaching 27.11 billion dollars in 2024.

Marketing technology spending in the United States from 2020 to 2024 (in billion U.S. dollars)

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Release date

October 2022

Region

United States

Survey time period

2020 to 2024

Supplementary notes

* Forecast.
Figures include spending on software/technologies that facilitates marketing functions and exclude spending on hardware and professional and agency services/consulting.

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