YouTube influencer marketing content types in the U.S. & Canada 2022

Published by Statista Research Department, Feb 20, 2024
In the first quarter of 2022, roughly 52 percent of the YouTube influencer marketing campaigns of brands and companies that activated YouTube campaigns with sponsored content achieving at least 10,000 views presented integrated content. The second most popular content type was description only, included in 23.6 percent of analyzed videos.

Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type

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Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

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Topics

YouTube advertising and marketing in the United StatesYouTubeYouTube in Latin AmericaGen Z media consumption in the United StatesGen Z video streaming consumption in the United States
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