The results of a survey from March 2022 show that the majority of U.S. respondents felt neutral about advertising on cable and satellite pay TV services, while 23 percent said they somewhat disliked ads on these services. At the same time nine percent indicated liking ads on pay TV a lot.
Attitude towards advertising on pay TV services in the United States as of March 2022
linear TV and CTV uers; owning LG smart televisions
Supplementary notes
Question: "Please indicate how you feel about each of the following types of advertising: Advertising that you see on your pay TV service (cable/satellite)"
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DeepIntent. (April 11, 2022). Attitude towards advertising on pay TV services in the United States as of March 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/
DeepIntent. "Attitude towards advertising on pay TV services in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/
DeepIntent. (2022). Attitude towards advertising on pay TV services in the United States as of March 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/
DeepIntent. "Attitude towards Advertising on Pay Tv Services in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/
DeepIntent, Attitude towards advertising on pay TV services in the United States as of March 2022 Statista, https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/ (last visited October 02, 2024)
Attitude towards advertising on pay TV services in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1330301/attitude-pay-tv-ads-us/