Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowWhen surveyed between October 2023 and September 2024, some 11 percent of millennial respondents stated that they follow a gluten-free diet in the United States, making them the most likely generational cohort to follow such a diet alongside Gen Z. This figure decreased to six percent for baby boomer respondents.
Overview
Snacking
Healthy eating
Out-of-home and take-away market
Diets
Consumer behavior